Did you know, more than 70% of purchase decisions are unplanned and made in store. In addition, the average consumer has over 80,000 items to choose from in a single store visit. Shoppers have limited time and attention so they are looking for ways to simplify their choices. Product packaging, signage and displays can call attention to brands and activate equity closer to the point of sale and play a role in shopper purchasing decisions. So it's no surprise that 50% of shoppers surveyed recalled at least one display seen during their shopping trip.
Familar with POPAI's Display Compliance Initiative? Learn more about it from TimBar's Mike Heneghan . . .