(New Oxford, Pennsylvania, March 26, 2007). In March 2007, TimBar Packaging & Display was presented a Silver OMA (Outstanding Merchandising Achievement) Award at the 2007 Globalshop Convention. The recognition was received for a pallet display TimBar designed and manufactured for Church & Dwight’s Crest Spinbrush at the organization’s Point-of-Purchase Division in New Oxford, Pennsylvania.

The display is shoppable from four sides and targets both the adult and child consumer with a mix of related product. The challenge was to create a striking display that smartly communicated both the mix of product and the strong brand identity of Crest product. The merchandising strategy was to get the display to stand alone in a high-traffic area and draw shopper attention.

A mix of both litho lamination and flexographic print processes were used. Careful attention was given to assure that there was no color variation between the different printed pieces. Overall, the pallet display generates an appealing look between shape and color, while effectively conveying brand image and product message.

To learn more about how you can put TimBar’s award winning displays to work for you, please call our Point-of-Purchase Division at 800-325-3012.